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Track 2 Session 11
10:20 to 11:20 a.m. Friday June
22, 2007
Using Competitive Analysis to Get the
Competitive Advantage
When introducing a product into a
new market, determining the current market players' reliability
performance may lead to a competitive advantage. Or, if your
competition is using reliability as a marketing lead, does your
product match their performance or do they have the advantage?
Using Competitive Analysis, we can determine areas of strength as
well as areas of weakness so that we can develop a plan for
reliability improvement. Competitive Analysis often uses tools such
as Reliability Predictions, Failure Modes and Effects Analyses
(FMEAs) and Highly Accelerated Life Tests (HALTs) to compare your
product with that of your competition.
One valuable analytical technique used during the Competitive
Analysis is the Teardown Analysis in which we choose specific
attributes to compare two or more products, and then take apart each
product in order to analyze and compare each product against these
given attributes. This technique is the ultimate competitive
benchmarking tool – providing the highest quality view available of
the design and manufacturing of competing device models, as well as
the costs to build the equipment.
Key Words:
Competitive Analysis, Teardown Analysis, HALT, FMEA, Workmanship,
Manufacturability, Inherent Reliability, Robustness, Human, Factors
Engineering, Maintainability, Serviceability
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