Track 1 Session 13
2:20 to 3:20 p.m. Thursday June 19, 2008

Leadership for Implementation of a Comprehensive DFR-DFSS Program

With globalization of companies, the competitive firms have solved the problem of Quality, Volume and Cost by becoming lean. The question is how do you transform from existing business processes and practices to the "new and improved" business model? And how do you really know before you make the structural changes? This session discusses the results of a systems dynamics model that investigates the potential strategies that are required to make an organization more effective and to launch products flawlessly. This model shows that three policy changes are required to change an organization to become a lean global player: 1) improving the quality of a product design before project launch, 2) improving the evaluation effectiveness of the product before production approval and 3) controlling Key Reliability Characteristics to a Cpk level greater than 2.0. This presentation shows the steps to implement the suggested policy changes and highlights the process to implement the final necessary policy change in product evaluation effectiveness. Initial results from case studies are reviewed.